Team / Rick Gore
Founder and Chief Gorilla
Rick has worked in creative since 1996. He started at a design desk and worked up to creative director, at agencies first and then inside B2B brands.
Most of his clients have the same problem. Marketing needs more than the creative team can make, and every decision lands on one overworked leader.
Rick takes those decisions off your desk. He sets up how creative work comes in, gets made and gets approved. Then he makes sure it sells.
He talks to everyone who requests creative and maps every type of request. Each one gets a set turnaround time. A live board shows every project, owner and due date. One weekly meeting sets priorities.
What you get: marketers know when their work ships, and the "drop everything" requests stop.
Briefs that answer the questions designers would ask. Critique on a fixed rhythm. A design system that covers decks, ads, email, events and the web.
What you get: fewer revision rounds, and work that looks like one company no matter who made it.
Every asset gets a marketer's read before it ships. Who it's for, the one benefit that matters, and the next step for the reader. In one program, ads built this way ran above 10% CTR across 50+ campaigns. The benchmark was 2 to 3%.
What you get: creative that earns its budget.
He leads in-house designers, directs freelancers and manages agencies. Briefs go out clear. Feedback comes back in one voice.
What you get: one senior person accountable for creative, and your calendar back.
When it's the fastest way to ship, he writes the headline or designs the piece himself. Strategy, identity, campaigns, copy and event design are all in his hands.
What you get: no handoff when one more person would slow it down.
The three ways to work with Rick, and what each one looked like in practice.
You still run your team. Rick takes the creative calls off your plate: briefs, critique and day-to-day review that keeps work moving.
Need more output? His crew of 10 years covers copy, design, art direction and project management. Rick directs it all. You deal with one person.
You own the relationship. Rick manages the cadence, reviews the work and fields the agency's questions, so they stop landing on you.
