@charset "UTF-8";
:root{--paper:#f6f4ee;--card:#fffdf7;--ink:#20231f;--muted:#5d6058;--orange:#c43c20;--orange-dk:#a72c16;--line:#d6d8cd;--deep:#252c25;--deep-line:#4b5446;--deep-muted:#c3c9bc;--max:1220px}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:90px}
body{margin:0;background:var(--paper);color:var(--ink);font-family:"Helvetica Neue",Arial,Helvetica,sans-serif;font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
a{color:inherit}
img{display:block;max-width:100%;height:auto}
h1,h2,h3,p,figure,blockquote{margin:0}
h1,h2,h3{line-height:1.06;letter-spacing:-.04em;font-weight:600}
h1{font-size:clamp(46px,6vw,86px)}
h2{font-size:clamp(34px,4.2vw,58px);font-weight:500}
h3{font-size:24px;font-weight:600;letter-spacing:-.025em;line-height:1.2}
p{max-width:68ch}
a:focus-visible,button:focus-visible,summary:focus-visible,input:focus-visible{outline:3px solid var(--orange);outline-offset:4px}
.wrap{max-width:var(--max);padding:0 40px;margin:0 auto}
.accent{color:var(--orange)}
.lede{font-size:20px;line-height:1.5;max-width:620px;color:var(--muted)}
.label{font-size:15px;font-weight:600;color:var(--orange);margin-bottom:14px}
.small{font-size:13px;color:var(--muted)}
.skip{position:absolute;top:-80px;left:20px;z-index:100;background:#fff;padding:14px}.skip:focus{top:6px}

.button{display:inline-flex;align-items:center;justify-content:center;gap:22px;min-height:54px;padding:15px 24px;background:var(--orange);border:1px solid var(--orange);color:#fff;font-size:15px;font-weight:600;line-height:1.3;text-decoration:none;transition:background .15s,transform .15s}
.button:hover{background:var(--orange-dk);border-color:var(--orange-dk);transform:translateY(-2px)}
.button.outline{background:transparent;color:var(--ink);border-color:var(--ink)}
.button.outline:hover{background:var(--ink);color:#fff}
.button.light{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.button.light:hover{background:#fff}
.button.small{min-height:42px;padding:9px 18px;font-size:14px;gap:16px}
.text-link{font-weight:600;font-size:15px;text-decoration:none;border-bottom:1px solid;padding-bottom:3px}
.text-link:hover{color:var(--orange)}

/* header */
.site-header{position:sticky;top:0;z-index:20;background:rgba(246,244,238,.97);border-bottom:1px solid var(--line)}
.nav{min-height:76px;display:flex;align-items:center;gap:30px}
.wordmark{font-size:24px;font-weight:700;letter-spacing:-.05em;text-decoration:none;white-space:nowrap}
.wordmark span{color:var(--orange)}
.nav-links{display:flex;gap:26px;flex:1;justify-content:flex-end}
.nav-links a{font-size:15px;text-decoration:none}
.nav-links a:hover{color:var(--orange)}

/* hero */
.hero{display:grid;grid-template-columns:1.1fr 1fr;gap:64px;align-items:center;padding-top:80px;padding-bottom:72px}
.hero h1{margin-bottom:28px}
.hero .lede{color:var(--ink);margin-bottom:16px}
.hero-body{font-size:16px;color:var(--muted);max-width:520px;margin-bottom:30px}
.hero .small{margin-top:14px}
.proof-card{background:var(--card);border:1px solid var(--line)}
.proof-card img{width:100%;aspect-ratio:16/10;object-fit:cover;object-position:left center;background:#e6e3d9}
.proof-body{padding:24px 26px 26px;display:grid;grid-template-columns:auto 1fr;gap:6px 22px;align-items:end}
.proof-stat{font-size:64px;line-height:.9;font-weight:600;letter-spacing:-.05em;color:var(--orange);grid-row:span 2}
.proof-body strong{font-size:16px}
.proof-body p{font-size:14px;color:var(--muted)}

/* stats + logos */
.stats{border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stats-row{display:grid;grid-template-columns:repeat(4,minmax(0,1fr))}
.stat{padding:34px 24px 32px 0}
.stat+.stat{padding-left:24px;border-left:1px solid var(--line)}
.stat b{display:block;font-size:46px;line-height:1;font-weight:600;letter-spacing:-.04em;margin-bottom:10px}
.stat span{font-size:14px;color:var(--muted);display:block;max-width:220px}
.logos{display:flex;flex-wrap:wrap;gap:12px 38px;align-items:center;padding-top:28px;padding-bottom:28px}
.logos p{font-size:14px;color:var(--muted)}
.logos span{font-size:19px;font-weight:700;letter-spacing:-.02em;color:#7a7d73}

/* sections */
.section{padding-top:104px;padding-bottom:104px}
.section-head{margin-bottom:52px;max-width:820px}
.section-head h2{margin-bottom:20px}
.dark{background:var(--deep);color:var(--paper)}
.dark .lede,.dark .muted{color:var(--deep-muted)}
.dark .label{color:#ef9a7d}
.tint{background:#eceee5;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}

.grid3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.grid2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}

.way{background:var(--card);border:1px solid var(--line);padding:32px 30px;display:flex;flex-direction:column;gap:14px}
.way .num{font-size:15px;font-weight:600;color:var(--orange)}
.way h3{font-size:30px;letter-spacing:-.04em}
.way p{font-size:16px;color:var(--muted)}
.ways-note{margin-top:22px;font-size:15px;color:var(--muted)}

.reason{border-top:1px solid var(--deep-line);padding-top:24px}
.reason h3{font-size:26px;margin-bottom:14px}
.reason p{font-size:16px;color:var(--deep-muted)}

.practices{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));column-gap:48px;row-gap:8px}
.practice{border-top:1px solid var(--line);padding:22px 0 26px;display:grid;grid-template-columns:44px 1fr;gap:0 6px}
.practice .n{font-size:14px;color:var(--orange);font-weight:600;padding-top:4px}
.practice h3{font-size:21px;margin-bottom:8px}
.practice p{grid-column:2;font-size:15px;color:var(--muted)}

.statement{display:grid;grid-template-columns:1.2fr 1fr;gap:80px;align-items:end}
.statement h2{font-size:clamp(40px,5.2vw,72px);font-weight:600}
.statement p{font-size:18px;color:var(--deep-muted);margin-bottom:16px}

.split{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:start}
.split h2{margin-bottom:20px}
.split .col p{font-size:17px;margin-bottom:16px}
.callout{background:var(--card);border:1px solid var(--line);border-top:4px solid var(--orange);padding:30px}
.callout h3{margin-bottom:12px}
.callout p{font-size:16px;color:var(--muted);margin-bottom:10px}

/* work */
.case-card{background:var(--card);border:1px solid var(--line);display:flex;flex-direction:column;text-decoration:none;transition:transform .15s,box-shadow .15s}
.case-card:hover{transform:translateY(-4px);box-shadow:0 10px 0 #e3e5da}
.case-card img{width:100%;aspect-ratio:2/1;object-fit:cover;background:#e6e3d9}
.case-card .body{padding:26px 26px 28px;display:flex;flex-direction:column;gap:12px;flex:1}
.case-card .tag{font-size:14px;font-weight:600;color:var(--orange)}
.case-card h3{font-size:24px}
.case-card p{font-size:15px;color:var(--muted)}
.case-card .nums{display:flex;flex-wrap:wrap;gap:6px 18px;font-size:14px;font-weight:600;margin-top:auto;padding-top:8px}
.case-card .more{font-size:15px;font-weight:600;border-bottom:1px solid;align-self:flex-start;padding-bottom:2px}

/* timeline */
.timeline{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px}
.timeline li{border-top:2px solid var(--ink);padding-top:22px}
.timeline .when{font-size:15px;font-weight:600;color:var(--orange);margin-bottom:10px}
.timeline h3{font-size:22px;margin-bottom:10px}
.timeline p{font-size:15px;color:var(--muted)}

/* review */
.review{margin-top:64px;display:grid;grid-template-columns:1.3fr 1fr;gap:56px;align-items:center;background:var(--card);border:1px solid var(--line);padding:40px}
.review h3{font-size:34px;letter-spacing:-.04em;margin-bottom:14px}
.review p{font-size:16px;color:var(--muted);margin-bottom:10px}
.review ul{margin:0;padding-left:20px;font-size:15px;display:grid;gap:8px}

/* pricing */
.plans{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.plan{background:var(--paper);border:1px solid var(--line);padding:32px 28px;display:flex;flex-direction:column}
.plan.featured{background:var(--card);border-top:4px solid var(--orange);padding-top:29px}
.plan .name{font-size:19px;font-weight:600;margin-bottom:18px}
.plan .price{font-size:44px;font-weight:600;letter-spacing:-.045em;line-height:1}
.plan .price small{font-size:14px;font-weight:400;letter-spacing:0;color:var(--muted)}
.plan .price.custom{font-size:32px}
.plan .hours{font-size:14px;color:var(--muted);margin:10px 0 20px}
.plan .for{font-size:16px;margin-bottom:20px;min-height:52px}
.plan ul{list-style:none;padding:0;margin:0 0 28px;font-size:15px}
.plan li{border-top:1px solid var(--line);padding:10px 0}
.plan .button{margin-top:auto;justify-content:space-between}
.terms{font-size:14px;color:var(--muted);margin-top:20px;max-width:none}

/* compare */
.table-wrap{overflow-x:auto;border:1px solid var(--line);background:var(--card)}
table{width:100%;min-width:820px;border-collapse:collapse;font-size:15px;text-align:left}
th,td{padding:16px 18px;border-bottom:1px solid var(--line);vertical-align:top}
thead th{font-size:15px}
thead th.us{background:var(--ink);color:#fff}
td.us{background:#f3efe4;font-weight:600}
tbody th{font-weight:600;width:20%}
tbody tr:last-child th,tbody tr:last-child td{border-bottom:0}

/* team */
.team{display:grid;grid-template-columns:1fr 1.4fr;gap:64px;align-items:start}
.portrait{aspect-ratio:4/5;background:#ddd9cc;display:flex;align-items:center;justify-content:center;color:#6a6c63;font-size:15px;text-align:center;padding:20px}
.bio h3{font-size:30px;letter-spacing:-.04em;margin-bottom:6px}
.bio .role{font-size:15px;color:var(--muted);margin-bottom:20px}
.bio p{font-size:17px;margin-bottom:16px}
.crew{margin-top:34px;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
.crew div{border-top:1px solid var(--line);padding-top:14px;font-size:15px}
.crew b{display:block}
.crew span{color:var(--muted);font-size:14px}

/* thinking */
.post{border-top:1px solid var(--line);padding-top:22px;display:flex;flex-direction:column;gap:12px;text-decoration:none}
.post h3{font-size:24px}
.post p{font-size:15px;color:var(--muted)}
.post:hover h3{color:var(--orange)}
.downloads{margin-top:56px;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}
.download{background:var(--card);border:1px solid var(--line);padding:30px;display:grid;grid-template-columns:110px 1fr;gap:24px;align-items:start}
.cover{aspect-ratio:3/4;background:var(--deep);color:var(--paper);padding:12px;font-size:12px;font-weight:600;line-height:1.25;display:flex;align-items:flex-end}
.download.alt .cover{background:var(--orange)}
.download h3{font-size:22px;margin-bottom:8px}
.download p{font-size:15px;color:var(--muted);margin-bottom:16px}

/* faq */
.faq{display:grid;grid-template-columns:1fr 1.7fr;gap:64px}
.faqs details{border-bottom:1px solid var(--line)}
.faqs details:first-child{border-top:1px solid var(--line)}
summary{display:flex;justify-content:space-between;gap:24px;align-items:center;cursor:pointer;list-style:none;padding:20px 0;font-size:17px;font-weight:600;line-height:1.4}
summary::-webkit-details-marker{display:none}
summary span{font-size:24px;color:var(--orange);font-weight:400;transition:transform .15s}
details[open] summary span{transform:rotate(45deg)}
details p{font-size:16px;color:var(--muted);padding:0 30px 22px 0}

/* contact */
.contact{background:var(--orange);color:#fff7ef;padding:96px 0}
.contact-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:64px;align-items:center}
.contact h2{font-size:clamp(40px,5vw,66px);font-weight:600;margin-bottom:22px}
.contact p{font-size:17px;max-width:480px}
.contact .small{color:#ffe6da;margin-top:14px}
.copy-link{border:0;background:none;color:inherit;padding:0;font:inherit;text-decoration:underline;text-underline-offset:3px;cursor:pointer}
#plan-context{font-size:14px;margin-bottom:14px}
#copy-status{font-size:13px;margin-top:8px;min-height:18px}

.footer{display:flex;flex-wrap:wrap;gap:12px 28px;align-items:center;padding-top:30px;padding-bottom:40px;font-size:13px;color:var(--muted)}
.footer .wordmark{font-size:20px;color:var(--ink)}
.footer p{flex:1}

/* case study pages */
.case-hero{padding-top:64px;padding-bottom:48px}
.crumb{font-size:14px;margin-bottom:26px}
.crumb a{color:var(--muted)}
.case-hero h1{font-size:clamp(40px,5.4vw,74px);max-width:1000px;margin-bottom:24px}
.facts{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px;border-top:1px solid var(--line);margin-top:40px;padding-top:24px}
.facts b{display:block;font-size:14px;color:var(--muted);font-weight:600;margin-bottom:4px}
.facts span{font-size:15px}
.wide-img{margin:0 auto;max-width:var(--max);padding:0 40px}
.wide-img img{width:100%;background:#e6e3d9}
figcaption{font-size:14px;color:var(--muted);margin-top:12px}
.numbers{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.numbers div{border-top:2px solid var(--ink);padding-top:18px}
.numbers b{display:block;font-size:52px;line-height:1;font-weight:600;letter-spacing:-.045em;margin-bottom:10px;color:var(--orange)}
.numbers span{font-size:15px;color:var(--muted)}
.prose{display:grid;grid-template-columns:1fr 2fr;gap:64px;padding-top:80px;padding-bottom:20px}
.prose h2{font-size:clamp(30px,3.2vw,42px)}
.prose .body p{font-size:18px;margin-bottom:18px}
.gallery{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;padding-top:40px;padding-bottom:40px}
.gallery figure img{width:100%;background:#e6e3d9}
.gallery figure.full{grid-column:1/-1}
.next{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:20px;border-top:1px solid var(--line);padding-top:30px;padding-bottom:30px}

@media(max-width:1000px){
.hero,.split,.statement,.team,.faq,.contact-grid,.review,.prose{grid-template-columns:1fr;gap:40px}
.grid3,.plans,.practices{grid-template-columns:repeat(2,minmax(0,1fr))}
.timeline{grid-template-columns:repeat(2,minmax(0,1fr));row-gap:36px}
.nav-links{display:none}
.nav{justify-content:space-between}
}
@media(max-width:700px){
.wrap,.wide-img{padding-left:20px;padding-right:20px}
.section{padding-top:68px;padding-bottom:68px}
.hero{padding-top:48px;padding-bottom:48px}
.grid3,.grid2,.plans,.practices,.timeline,.downloads,.crew,.numbers,.gallery,.facts{grid-template-columns:1fr}
.stats-row{grid-template-columns:repeat(2,minmax(0,1fr))}
.stat{padding:22px 14px 22px 0}
.stat+.stat{padding-left:14px}
.stat:nth-child(3){border-left:0;padding-left:0}
.stat b{font-size:36px}
.proof-stat{font-size:48px}
.download{grid-template-columns:80px 1fr;padding:22px}
.review{padding:26px}
.plan .for{min-height:0}
.nav{min-height:66px}
.wordmark{font-size:20px}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

/* hero sizing for the longer headline */
.hero{grid-template-columns:1.3fr 1fr;padding-top:64px}
.hero h1{font-size:clamp(42px,4.4vw,64px);margin-bottom:24px}
.hero .lede{font-size:19px}
@media(max-width:1000px){.hero{grid-template-columns:1fr}}
@media(max-width:700px){.hero h1{font-size:40px}}

/* round 3: text-only hero, logos, benefits, teaser, subpages */
.hero.hero-text{display:block;max-width:var(--max);padding-top:96px;padding-bottom:64px}
.hero-text h1{max-width:1000px;font-size:clamp(46px,6vw,86px)}
.hero-text .lede{max-width:760px;font-size:21px}
.hero-text .hero-body{max-width:640px;font-size:17px}
.hero-text .small a{color:inherit}
.logo-band{border-top:1px solid var(--line);padding:30px 0 34px}
.logo-band .small{margin-bottom:20px}
.logo-row{display:flex;flex-wrap:wrap;align-items:center;gap:26px 44px}
.logo-row img{height:30px;width:auto;max-width:130px;object-fit:contain;filter:grayscale(1);opacity:.65;mix-blend-mode:multiply}
.benefits{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}
.benefits article{background:var(--card);border:1px solid var(--line);padding:30px}
.benefits h3{font-size:26px;letter-spacing:-.035em;margin-bottom:12px}
.benefits p{font-size:16px;color:var(--muted)}
.price-teaser{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
.price-teaser h2{margin-bottom:20px}
.teaser-list p{display:flex;justify-content:space-between;gap:20px;border-top:1px solid var(--line);padding:16px 0;font-size:18px;max-width:none}
.teaser-list b{font-weight:600}
.teaser-list .text-link{display:inline-block;margin-top:16px}
.page-hero{padding-top:80px;padding-bottom:20px}
.page-hero h1{font-size:clamp(44px,5.5vw,76px);margin-bottom:20px}
.next-cta{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:28px}
@media(max-width:1000px){.price-teaser{grid-template-columns:1fr;gap:28px}}
@media(max-width:700px){.benefits{grid-template-columns:1fr}.hero.hero-text{padding-top:56px}.hero-text h1{font-size:42px}.logo-row{gap:20px 30px}.logo-row img{height:24px}.stat b{font-size:32px}}
.logo-row{gap:22px 40px}
.logo-row img{height:44px;max-width:150px}
@media(max-width:700px){.logo-row{gap:16px 26px}.logo-row img{height:32px;max-width:110px}}

/* what you get list */
.get-list{margin-top:36px;display:grid;grid-template-columns:200px 1fr;gap:24px;align-items:start;border-top:2px solid var(--ink);padding-top:24px}
.get-list h3{font-size:22px}
.get-list ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px 32px}
.get-list li{font-size:17px;padding-left:28px;position:relative}
.get-list li::before{content:"✓";position:absolute;left:0;top:0;color:var(--orange);font-weight:700}
@media(max-width:700px){.get-list{grid-template-columns:1fr;gap:14px}.get-list ul{grid-template-columns:1fr}}

/* ============ Palette: moss, cocoa and clay + thin Outfit type ============ */
:root{--paper:#F2F0EA;--card:#F9F7F2;--ink:#1F1D1A;--muted:#5B5850;--orange:#5F6F52;--orange-dk:#4A5840;--line:#DDD8CC;--deep:#4A3A32;--deep-line:#6A574C;--deep-muted:#DDD0C4;--clay:#C2A58C;--moss-text:#4E5D42}
body{background:var(--paper);color:var(--ink);font-family:Inter,"Helvetica Neue",Arial,sans-serif}
h1,h2,h3,.wordmark,.stat b,.proof-stat,.numbers b,.plan .price,.price-card h3,.review h3,.way h3,.statement h2,.contact h2{font-family:Outfit,"Helvetica Neue",Arial,sans-serif}
h1,.hero-text h1,.case-hero h1,.page-hero h1{font-weight:200;letter-spacing:-.045em}
h2,.statement h2,.contact h2{font-weight:300;letter-spacing:-.04em}
h3{font-weight:400;letter-spacing:-.02em}
.wordmark{font-weight:500;letter-spacing:-.03em}
.stat b,.numbers b,.proof-stat{font-weight:200}
.plan .price{font-weight:300}
.accent,.label,.way .num,.practice .n,.timeline .when,.case-card .tag,.index{color:var(--moss-text)}
.button{background:var(--orange);border-color:var(--orange);color:#F6F4EE}
.button:hover{background:var(--orange-dk);border-color:var(--orange-dk)}
.button.outline{background:transparent;color:var(--ink);border-color:var(--ink)}
.button.outline:hover{background:var(--ink);color:var(--paper)}
.button.light{background:var(--paper);color:var(--ink);border-color:var(--paper)}
.tint{background:#E8E4DA;border-color:var(--line)}
.site-header{background:rgba(242,240,234,.96)}
.dark{background:var(--deep)}
.dark .label{color:var(--clay)}
.contact{background:var(--deep);color:#F4EEE6}
.contact .small{color:var(--deep-muted)}
.contact .button.light{background:var(--clay);border-color:var(--clay);color:var(--ink)}
.contact .button.light:hover{background:#D3BBA4;border-color:#D3BBA4}
td.us{background:#ECE7DC}
thead th.us{background:var(--deep);color:#F4EEE6}
.plan.featured,.mode.featured,.callout{border-top-color:var(--orange)}
.download.alt .cover{background:var(--orange)}
.cover{background:var(--deep)}
.stat:first-child b{color:var(--moss-text)}
.case-card:hover{box-shadow:0 10px 0 #E2DDD1}
.get-list li::before{color:var(--orange)}
.logo-row img{opacity:.55}

/* keep stacked sections from blending on the home page */
#pricing.tint{background:var(--paper)}

/* ============ Accent swap: moss -> hot pink ============ */
:root{--orange:#FF4FA3;--orange-dk:#F2368F;--moss-text:#C2186E}
.accent{color:#E0287F}
.button{background:var(--orange);border-color:var(--orange);color:var(--ink)}
.button:hover{background:var(--orange-dk);border-color:var(--orange-dk);color:var(--ink)}
.download.alt .cover{background:var(--orange);color:var(--ink)}
.get-list li::before{color:#E0287F}
.stat:first-child b{color:#E0287F}

/* ============ Logo carousel ============ */
.logo-marquee{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.logo-track{display:flex;align-items:center;gap:64px;width:max-content;animation:logo-scroll 45s linear infinite}
.logo-track img{height:44px;width:auto;max-width:150px;object-fit:contain;filter:grayscale(1);opacity:.55;mix-blend-mode:multiply;flex:none}
.logo-marquee:hover .logo-track{animation-play-state:paused}
@keyframes logo-scroll{from{transform:translateX(0)}to{transform:translateX(calc(-50% - 32px))}}
@media(max-width:700px){.logo-track{gap:40px;animation-duration:32s}.logo-track img{height:32px;max-width:110px}}
@media(prefers-reduced-motion:reduce){.logo-track{animation:none;flex-wrap:wrap;width:auto;gap:22px 40px}.logo-track img[aria-hidden="true"]{display:none}.logo-marquee{-webkit-mask-image:none;mask-image:none}}

/* ============ Bigger "What you get" ============ */
.get-list{margin-top:56px;grid-template-columns:1fr;gap:28px;border-top:0;padding:44px 48px;background:var(--deep);color:#F4EEE6}
.get-list h3{font-size:clamp(30px,3vw,40px);font-weight:300;letter-spacing:-.035em}
.get-list ul{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px 48px}
.get-list li{font-family:Outfit,"Helvetica Neue",Arial,sans-serif;font-size:clamp(20px,1.9vw,26px);font-weight:300;line-height:1.3;letter-spacing:-.015em;padding-left:40px}
.get-list li::before{color:var(--orange);font-size:.9em;top:.1em}
@media(max-width:700px){.get-list{padding:30px 24px}.get-list ul{grid-template-columns:1fr;gap:14px}.get-list li{padding-left:32px}}

/* ============ Visual rest: photo band, color blocks, images ============ */
.photo-band{margin:0;width:100%;height:clamp(260px,38vw,560px);overflow:hidden;background:#D9D2C6}
.photo-band img{width:100%;height:100%;object-fit:cover;object-position:center}
.benefits article.c-cocoa{background:var(--deep);border-color:var(--deep);color:#F4EEE6}
.benefits article.c-cocoa p{color:var(--deep-muted)}
.benefits article.c-pink{background:var(--orange);border-color:var(--orange);color:var(--ink)}
.benefits article.c-pink p{color:#2A1B22}
.benefits article.c-clay{background:var(--clay);border-color:var(--clay);color:var(--ink)}
.benefits article.c-clay p{color:#2E2621}
.benefits article{padding:36px 34px;min-height:220px;display:flex;flex-direction:column;justify-content:flex-end}
.way{padding:0;overflow:hidden}
.way-img{width:100%;aspect-ratio:16/10;object-fit:cover;background:#D9D2C6;display:block}
.way .num,.way h3,.way p{margin-left:30px;margin-right:30px}
.way .num{margin-top:26px}
.way p{margin-bottom:30px}
.mosaic{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:6px;background:var(--paper)}
.mosaic img{width:100%;height:clamp(220px,28vw,420px);object-fit:cover;background:#D9D2C6;display:block}
.callout.c-clay{background:var(--clay);border-color:var(--clay);border-top:4px solid var(--ink)}
.callout.c-clay p{color:#2E2621}
.callout.c-clay .text-link{color:var(--ink)}
@media(max-width:700px){.mosaic{grid-template-columns:1fr 1fr}.mosaic img:first-child{grid-column:1/-1}.benefits article{min-height:0}}

/* ============ Benefits with hierarchy: one lead card, three quiet ones ============ */
.benefits{grid-template-columns:1.1fr 1fr;grid-template-rows:repeat(3,auto);gap:0 48px;align-items:stretch}
.benefits article{background:transparent;border:0;border-top:1px solid var(--line);padding:26px 0 28px;min-height:0;display:grid;grid-template-columns:44px 1fr;column-gap:8px;justify-content:start}
.benefits article .n{font-size:14px;font-weight:600;color:var(--moss-text);padding-top:6px}
.benefits article h3{font-size:24px;font-weight:400;margin-bottom:8px}
.benefits article p{grid-column:2;font-size:16px;color:var(--muted)}
.benefits article.lead{grid-row:1/span 3;grid-column:1;background:var(--deep);color:#F4EEE6;border:0;padding:48px 44px;display:flex;flex-direction:column;justify-content:flex-end;min-height:420px}
.benefits article.lead h3{font-size:clamp(34px,3.4vw,48px);font-weight:300;letter-spacing:-.035em;line-height:1.08;margin-bottom:18px}
.benefits article.lead h3::before{content:"";display:block;width:56px;height:4px;background:var(--orange);margin-bottom:28px}
.benefits article.lead p{font-size:18px;color:var(--deep-muted);max-width:440px}
.benefits article:nth-child(2){border-top:0;padding-top:4px}
/* "What you get": big type, no color block, so the lead card stays the one dark moment */
.get-list{background:transparent;color:var(--ink);padding:40px 0 0;margin-top:56px;border-top:2px solid var(--ink)}
.get-list li::before{color:#E0287F}
@media(max-width:1000px){.benefits{grid-template-columns:1fr}.benefits article.lead{grid-row:auto;min-height:0;padding:36px 30px;margin-bottom:12px}.benefits article:nth-child(2){border-top:1px solid var(--line);padding-top:26px}}

/* ============ Headlines: Fredoka Bold ============ */
h1,h2,h3,.hero-text h1,.case-hero h1,.page-hero h1,.statement h2,.contact h2,
.benefits article h3,.benefits article.lead h3,.get-list h3,.way h3,.review h3,.plan .price,.numbers b,.proof-stat,.stat b{
  font-family:Fredoka,Outfit,"Helvetica Neue",Arial,sans-serif;font-weight:700;letter-spacing:-.015em}
h1,.hero-text h1{font-size:clamp(42px,5.2vw,76px);line-height:1.04}
.case-hero h1,.page-hero h1{font-size:clamp(38px,4.6vw,64px)}
h2,.statement h2{line-height:1.08}
.statement h2{font-size:clamp(36px,4.4vw,60px)}
.contact h2{font-size:clamp(36px,4.2vw,56px)}
.benefits article.lead h3{font-size:clamp(30px,3vw,42px);line-height:1.1}
h3,.benefits article h3,.way h3{font-weight:600;letter-spacing:-.01em}
.get-list li{font-family:Inter,"Helvetica Neue",Arial,sans-serif;font-weight:400;letter-spacing:0;font-size:clamp(18px,1.6vw,22px)}
@media(max-width:700px){h1,.hero-text h1{font-size:38px}}

h1,h2,h3{text-wrap:balance}

/* Logo + Fredoka Regular headlines */
.brand{display:inline-flex;align-items:center;gap:10px;text-decoration:none;line-height:0}
.brand-mark{height:40px;width:auto}
.brand-type{height:24px;width:auto}
.brand-foot img{height:64px;width:auto}
@media(max-width:700px){.brand-mark{height:34px}.brand-type{height:20px}}
h1,h2,h3,.hero-text h1,.case-hero h1,.page-hero h1,.statement h2,.contact h2,
.benefits article.lead h3,.plan .price,.numbers b,.proof-stat,.stat b{font-weight:400;letter-spacing:-.01em}
h3,.benefits article h3,.get-list h3,.way h3,.review h3{font-weight:500;letter-spacing:-.005em}

/* ============ Palette: Plum Gorilla logo colors ============ */
/* plum #4D1845, lilac #C57FBE, orchid #A04A94 (accent text), warm paper */
:root{--paper:#F4F0EE;--card:#FAF7F6;--ink:#241821;--muted:#5E5560;--orange:#C57FBE;--orange-dk:#B56AAD;--line:#E2D8DC;
  --deep:#4D1845;--deep-line:#6E3466;--deep-muted:#E3CCDE;--clay:#C57FBE;--moss-text:#7A2E70;--lilac-soft:#EEE2EB}
.button{background:var(--orange);border-color:var(--orange);color:var(--deep)}
.button:hover{background:var(--orange-dk);border-color:var(--orange-dk);color:var(--deep)}
.tint{background:var(--lilac-soft);border-color:var(--line)}
.contact,thead th.us,.benefits article.c-cocoa,.benefits article.lead{color:#F6EEF4}
.contact .button.light,.contact .button{background:var(--orange);border-color:var(--orange);color:var(--deep)}
.contact .button.light:hover{background:#D79CD0;border-color:#D79CD0}
td.us{background:var(--lilac-soft)}
.case-card:hover{box-shadow:0 10px 0 #E6D6E1}
.accent,.get-list li::before,.stat:first-child b{color:#A04A94}
.dark .accent,.contact .accent,.benefits article.lead .accent{color:var(--orange)}
.get-list li::before{color:var(--orange)}
.photo-band,.way-img,.mosaic img{background:#E6DCE2}
.benefits article.c-pink p{color:var(--deep)}
.benefits article.c-clay p,.callout.c-clay p{color:var(--deep)}
.portrait{background:#E6DCE2;color:var(--muted)}
.case-card img{background:#E6DCE2}
.numbers b,.proof-stat{color:#A04A94}
.wide-img img,.gallery img{background:#E6DCE2}
.next-cta .button.light,.dark .button.light{background:var(--orange);border-color:var(--orange);color:var(--deep)}

/* ============ Cocoa back in: buttons on light, tints, callout, cover ============ */
:root{--cocoa:#4A3A32;--cocoa-dk:#3A2C25;--latte:#ECE4DE}
.button{background:var(--cocoa);border-color:var(--cocoa);color:#F6EEF4}
.button:hover{background:var(--cocoa-dk);border-color:var(--cocoa-dk);color:#F6EEF4}
.dark .button,.contact .button,.contact .button.light,.next-cta .button.light,.dark .button.light{background:var(--orange);border-color:var(--orange);color:var(--deep)}
.tint,td.us{background:var(--latte)}
.photo-band,.way-img,.mosaic img,.portrait,.case-card img,.wide-img img,.gallery img{background:#E2D8D0}
.callout.c-clay{background:var(--cocoa);border-color:var(--cocoa);border-top-color:var(--orange)}
.callout.c-clay h3,.callout.c-clay p,.callout.c-clay .text-link{color:#F6EEF4}
.download.alt .cover{background:var(--cocoa);color:#F6EEF4}
.plan.featured .button{background:var(--cocoa);border-color:var(--cocoa);color:#F6EEF4}

/* ============ Rick profile page ============ */
.profile-hero{display:grid;grid-template-columns:1.2fr 1fr;gap:64px;align-items:end;padding-top:72px;padding-bottom:72px}
.profile-hero h1{margin-bottom:8px}
.profile-hero .role{font-size:19px;color:var(--muted);margin-bottom:36px}
.profile-stats{display:flex;flex-wrap:wrap;gap:40px;margin-bottom:36px}
.profile-stats b{display:block;font-family:Fredoka,Outfit,sans-serif;font-weight:400;font-size:48px;line-height:1;color:#A04A94}
.profile-stats span{display:block;font-size:14px;color:var(--muted);margin-top:8px;max-width:150px}
.roles{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.role-card{background:var(--card);padding:32px 28px;border:1px solid var(--line)}
.role-card .n{font-size:13px;font-weight:600;color:#A04A94}
.role-card h3{font-size:26px;margin:10px 0 12px}
.role-card>p{color:var(--muted);font-size:16px}
.role-card h4{font-size:13px;font-weight:600;color:var(--muted);margin:26px 0 10px;border-top:1px solid var(--line);padding-top:18px}
.role-card ul{list-style:none;padding:0;margin:0;display:grid;gap:14px}
.role-card li{font-size:15px}
.role-card li .text-link{font-size:14px;margin-left:4px}
.client-grid{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:40px 32px;align-items:center}
.client-grid img{max-height:40px;max-width:120px;width:auto;margin:auto;filter:grayscale(1);opacity:.75}
.xp-wrap{display:grid;grid-template-columns:1fr 1.6fr;gap:64px}
.xp{list-style:none;padding:0;margin:0}
.xp li{display:grid;grid-template-columns:1.3fr 1.4fr auto;gap:16px;padding:16px 0;border-top:1px solid var(--line);font-size:16px}
.xp li:last-child{border-bottom:1px solid var(--line)}
.xp span{color:var(--muted)}
.xp em{font-style:normal;color:var(--muted);font-size:14px}
.tags-head{margin:44px 0 16px;font-size:22px}
.tags{list-style:none;padding:0;margin:0;display:flex;flex-wrap:wrap;gap:10px}
.tags li{font-size:14px;padding:8px 14px;border:1px solid var(--line);background:var(--card);border-radius:999px}
.team .more{margin-top:8px;display:inline-block}
@media(max-width:900px){.profile-hero,.xp-wrap{grid-template-columns:1fr;gap:40px}.roles{grid-template-columns:1fr}.client-grid{grid-template-columns:repeat(3,minmax(0,1fr))}.xp li{grid-template-columns:1fr;gap:4px}}
a.portrait{text-decoration:none}
.does{padding-top:24px;padding-bottom:96px}
.does>h2{margin-bottom:40px}
.does-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:48px 56px}
.does-grid article{border-top:1px solid var(--line);padding-top:24px}
.does-grid h3{font-size:28px;margin-bottom:12px}
.does-grid p{font-size:17px;margin-bottom:12px}
.does-grid .gain{color:#7A2E70;font-weight:500;font-size:16px}
.tint .tags{margin-top:28px}
@media(max-width:900px){.does-grid{grid-template-columns:1fr}}
.does-grid article:last-child:nth-child(odd){grid-column:1/-1}
.does-grid article:last-child:nth-child(odd) p{max-width:640px}
.compare-more{display:inline-block;margin-top:24px}
thead th.us{background:var(--deep);color:#F6EEF4}

/* ============ Rick up front ============ */
.hero-actions{display:flex;flex-wrap:wrap;align-items:center;gap:28px}
.hero-byline{display:inline-flex;align-items:center;gap:12px;text-decoration:none;color:var(--ink)}
.hero-byline .avatar{width:52px;height:52px;border-radius:50%;background:var(--lilac-soft);color:var(--deep);display:grid;place-items:center;font-weight:600;font-size:15px;flex:none}
.hero-byline b{display:block;font-size:16px}
.hero-byline span span,.hero-byline>span:last-child{font-size:14px;color:var(--muted)}
.hero-byline>span:last-child b{color:var(--ink)}
.crew-intro{margin-top:34px;font-size:16px;color:var(--muted)}
.crew-intro b{color:var(--ink)}
.crew-intro + .crew{margin-top:16px}
.photo-band img{object-position:center 62%}
.mosaic img[src*="strip-rick"]{object-position:center 15%}
.portrait.has-photo{padding:0;overflow:hidden}
.portrait.has-photo img{width:100%;height:100%;object-fit:cover;display:block}
.hero-byline img.avatar{object-fit:cover}